“Unsurprisingly for a company started in 1909, L’Oréal realized last year that it had some legacy IT issues, including dated technology used by hundreds of sales representatives across Canada. [...] L’Oréal Canada launched an initiative in Q1 2014 to put updated, agile, mobile IT into the hands of its sales staff. After giving the effort the suitably glamorous name of Project Metropolis, L’Oréal Canada conferred with some of its IT partners, Microsoft, HP and Salesforce.” Read more at IT Business.
“Looks can be deceiving, they say. So can commercials, as we in the U.S. know. But according to our friends across the pond, this deception is worthy of legal action. As Jezebel reports, a Clairol commercial is being banned in the U.K. for misrepresenting Christina Hendricks’ dye job — in it, she went from red to golden blond. After complaints from two viewers, both hair-color educators who, the Advertising Standards Authority ruling states, ‘understood the color change depicted could not have been achieved using the product alone,’ the Authority determined Procter & Gamble fooled viewers by shooting Hendricks with blond hair before shooting her with red.” Read more at Refinery29.
“‘Selfie esteem’ is low, according to skincare brand Dove. ‘There is an epidemic of girls chasing social media ‘likes’ to feel attractive,’ says the company. Which is exactly why the brand has launched the Self-Esteem Project. Statistics including the one about girls taking on average 12 minutes to perfect a selfie, and nearly half of 18 to 23-year-olds admitting that social media makes them feel worse about their appearance, merited some sort of social media effort to right the wrongs, thought Dove; something to halt a generation of social media ‘like-chasers.’” Read more at The Telegraph.
“Online advertising based on Google search terms could be an effective way to prevent skin cancer cases, according to a study led by researchers at the University of California, San Francisco. The team created a series of nine Google Adwords – a pay-per-click online service – about the risks associated with indoor tanning that appeared next to search results when Google users typed in common search terms when looking for information about tanning beds.” Read more at CosmeticsBusiness.com.
“The L’Oréal brand, based in Redmond, Washington, has begun a campaign to market its Alpha Fit tool to men with and without beards. Equipped with data from a recent Harris poll about men’s face washing habits, the device maker is set to add its name to the growing list of men’s grooming brands.” Read more at CosmeticsDesign.com.
“From the mouths of makeup artists to your ears, the No. 1 MVP product for this season's runway shows is M.A.C’s upcoming range of tinted strobing cream. This highlighter fluid has been consistently used in looks for fashion month from New York to Paris. Right now, the cult makeup favorite (there are 444 reviews on MakeupAlley) comes in a sheer colorless formula, but come winter 2016, it will be available in red, silver, peach, and gold.” Read more at NYMag.com.