You could say Biotherm Homme is about to get a lot ‚ÄúBig-ger.‚Äù¬† The French skincare brand has just signed Chris Noth as a North American brand spokesperson.
Biotherm Homme, the world‚Äôs leading men‚Äôs skincare brand, is banking on Chris Noth‚Äôs rugged good looks and guy‚Äôs guy reputation to fuel sales of the brand this holiday season. He‚Äôs the rare personality that appeals to both female and male consumers thanks to his roles as ‚ÄúMr. Big‚Äù in the Sex and the City series and as a regular on Law and Order.¬† That combination will likely increase Biotherm Homme‚Äôs market share in Canada, now well over 50% of the prestige men‚Äôs skincare market.
‚ÄúChris Noth is the perfect Biotherm Homme Ambassador,‚Äù explains Marie-Josee Lamothe, vice president and general manager for Biotherm North America.¬† ‚ÄúWhile always exuding a casual suave and elegant attitude, Chris manages to create a bond with his audience.¬† Charismatic and simple, Chris is a natural fit with the brand.‚Äù
Noth will appear as the face of Biotherm Homme‚Äôs Force Supreme in an ad campaign that will break in time to appear in holiday issues of fashion magazines. It will continue through 2010 to coincide with the May release of the highly anticipated sequel of the movie Sex and the City.¬† Chris has signed on to reprise his role as the dashing and larger than life Mr. Big. The popularity of the series has made Noth a star around the world.
Chris is an accomplished graduate of the Yale School of Drama and is known for his work in many different mediums: television, film and stage.¬† He can next be seen in the feature ‚ÄúMy One and Only‚Äù opposite Renee Zellweger as well as in the new series ‚ÄúThe Good Wife.‚Äù¬† He‚Äôll appear opposite Julianna Margulies.