“Nars teamed up with Facebook 360 Video to bring you the makeup tutorial of the future, above. The video—which shows NARS lead makeup stylist Janice Daoud creating a spring 2016 beauty look—allows you to control which specific portions of the tutorial you want to focus on, either with a swipe of your cursor or by physically rotating your phone or dragging your finger across the screen.” Read more at Refinery29.
“Effervescence is a personality trait that usually translates best in person, but Xiao Wen Ju seems to radiate it in every medium. The Chinese model sparkles in Fashion Week street style photos; in editorial shoots (styled as Warhol’s Marilyn for Italian Vogue); and on her massively popular Instagram feed. It’s exactly that X factor, together with a chameleonlike versatility, that has caught the attention of the fashion world, and now the beauty industry: Today, L’Oréal Paris announced Ju as its newest face.” Read more at Vogue.
“The celebrity perfume industry is a huge, bubbling business reportedly pulling in more than $1.3 billion a year. Crafting a scent has become a mandatory step in building a celebrity empire and actress and singer Ariana Grande is the latest celebrity to create her perfume—and in classic Ariana fashion, she's using it to make a point: Her latest perfume, Frankie, is gender neutral.” Read more at Mic.
“Zac Posen is known for many things. From designing numerous fashion collections to his role as a judge on Lifetime’s Project Runway, he holds a spot as one of the most influential fashion experts of our generation. However, Zac has recently expanded his offerings by venturing into the beauty industry with a debut color collection in collaboration with MAC Cosmetics.” Read more at Forbes.
“In March, Estée Lauder will launch a collection of products, largely makeup, in 320 North American Sephora stores as well as on the beauty retailer’s website. Called the Estée Edit, it’s the latest and biggest step in the 70-year-old brand’s push to court millennial customers, a project that kicked off in conspicuous fashion with Kendall Jenner signing on as its spokesmodel in the fall of 2014. Naturally, the Estée Edit won’t be without Jenner’s influence: She’s one of its guest editors.” Read more at Fashionista.com.
“Nars is in expansion mode with plans to break into the European market with a flagship set to open this summer in London. Bethan Williams, managing director for Nars U.K. and Ireland, said the U.K. is an important territory for the brand. ‘It is currently the number-two market after the U.S. for the brand, and is currently on a double-digit growth performance.’” Read more at WWD.