New York fashion designer Donna Karan is blurring the lines between anti-aging skincare and luxury fragrance with the introduction of her Ultimate Cashmere Body Collection with Time Erasing Technology. It promises fast-acting, advanced technology to erase the signs of aging, reduce the appearance of cellulite and increase firmness. The line includes a sculpting and firming body serum, a renewing hand treatment creme, a body treatment creme and a moisturizing bronzing gelee. The serum alone led to a 35% reduction in skin dimpling and a 40% increase in skin firmness after just 12 weeks.
“The new Ultimate Cashmere Body Collection revolutionizes Donna Karan Cashmere Mist,” says Trudi Loren, vice president, Corporate Fragrance Development Worldwide for the Estee Lauder Companies. “We turning scent into sensuality with benefits – bridging the gap between fragrance and skincare, using the latest ingredients and technology on the market.”
Creatine and caffeine are the star ingredients in the body serum. Both target cellulite. Aminopropyl ascorbyl phosphate and Lady’s Thistle Fruit Extract help target areas look smoother and more defined over time. The line is priced from $40 to $75 and available at Holt Renfrew, The Bay and Donna Karan boutiques.
by Dave Lackie