The latest edition to the Burberry fragrance family launched the first of September in over 150 countries. British actress Rosie Huntington-Whiteley was selected to front the campaign directed by Christopher Bailey, Burberry Chief Creative Officer, wearing only a rose gold satin trench coat and the scent. “We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre – connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities,” says Bailey.
If you would like to sample the fragrance, formulated with rose and iris accompanied by woody top notes, visit the Burberry Body facebook page that now holds over eight million fans.
Burberry Body EDP is available now at Sears, the Bay, and Holt Renfrew. 85ml, $115.