“Vinyl is having a moment on more than just turntables these days. Yves Saint Laurent Beauté’s new mascara, Mascara Vinyl Couture, has a vinyl texture. Due out in May, the product is billed as a breakthrough thanks to its shiny colors resulting from a high concentration of lacquer pigments and translucent liquid base.” Read more at WWD.
“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista.
“Nars teamed up with Facebook 360 Video to bring you the makeup tutorial of the future, above. The video—which shows NARS lead makeup stylist Janice Daoud creating a spring 2016 beauty look—allows you to control which specific portions of the tutorial you want to focus on, either with a swipe of your cursor or by physically rotating your phone or dragging your finger across the screen.” Read more at Refinery29.
“Effervescence is a personality trait that usually translates best in person, but Xiao Wen Ju seems to radiate it in every medium. The Chinese model sparkles in Fashion Week street style photos; in editorial shoots (styled as Warhol’s Marilyn for Italian Vogue); and on her massively popular Instagram feed. It’s exactly that X factor, together with a chameleonlike versatility, that has caught the attention of the fashion world, and now the beauty industry: Today, L’Oréal Paris announced Ju as its newest face.” Read more at Vogue.
“The celebrity perfume industry is a huge, bubbling business reportedly pulling in more than $1.3 billion a year. Crafting a scent has become a mandatory step in building a celebrity empire and actress and singer Ariana Grande is the latest celebrity to create her perfume—and in classic Ariana fashion, she's using it to make a point: Her latest perfume, Frankie, is gender neutral.” Read more at Mic.
“Zac Posen is known for many things. From designing numerous fashion collections to his role as a judge on Lifetime’s Project Runway, he holds a spot as one of the most influential fashion experts of our generation. However, Zac has recently expanded his offerings by venturing into the beauty industry with a debut color collection in collaboration with MAC Cosmetics.” Read more at Forbes.