“Dior has tapped Bella Hadid as its latest makeup ambassador. The model is also to walk Dior’s cruise runway show at Blenheim Palace today and appear in a series of online videos.” Read more at WWD.
“Paris based beauty retailer Sephora (operating under the LVMH corporate umbrella) is in the process of expanding its Greater Toronto Area (GTA) operations in an effort to dominate and gain market share. Sephora's 'Toronto Takeover', as it's being called, includes new store openings as well as store renovations and expansions.” Read more at Retail Insider.
“Perfume has traditionally been interpreted as fashion’s cash cow—‘entry level’ is the term often applied. But with designers offering enticingly lower-priced collaborations, fashion houses are now re-examining their perfume offerings.” Read more at The Independent.
“Heck, we already have to worry about the biodynamic and sustainable provenance of our choices in the areas of food, wine and fashion. Now our scents need to be responsible and traceable, too?” Read more at The Toronto Star.
“There are the people who suspect ColourPop is simply a fly-by-night brand without real owners, and those who say it's owned by the Illuminati. And, of course, that tiny little rumor about Kylie. Luckily, ColourPop isn't in the business of letting things fester for too long, and we're not in the business of burying the lead, so let's start debunking: No, no, and it's kind of complicated.” Read more at Refinery29.
“For an industry that took in $46.2 billion in 2015 and is projected to rise to $51.8 billion in 2020 (according to Mintel) bending to millennial whims isn’t just a good idea — it’s crucial. They’re not only the largest generation in America, but according a 2015 study done by TABS Analytics, women ages 18 to 34 are also the biggest portion of the $13 billion dollar cosmetics market.” Read more at Racked.