This coming March, John Frieda will release its debut permanent hair colour system: John Frieda Precision Foam Colour. Precision Foam Colour was created to give women the convenience of the at-home experience, with the look of a trip to the salon.
The foam formula minimizes uneven coverage and patchiness that’s all-too common when women colour their hair at home. The non-aerosol formula is easy to apply, and saturates every strand from the back of the head to the roots and hairline. The best part? No drips or stains, which means minimal post-colour clean up.
The Precision Foam Colour 24-shade palette was developed alongside sought-after UK hair colourist, John Frieda creative colour director Nicola Clarke, to provide a wide variety of colour options. “Part of what traditionally sets salon colour apart from at-home colour is the quality of the shades,” explains Clarke. “I worked with John Frieda Hair Care to create shades that closely reflect what I really use in the salon—there’s a full range of natural, luminous colours for blondes, brunettes and redheads, giving women access to a calibre of colour usually found in the salon.”
John Frieda Precision Foam Colour will be available in March at grocery stores, drugstores and other mass retailers across Canada at a suggested retail price of $14.99 each.