“In a campaign introducing Vichy in the U.S., the French brand asks consumers to forget about being flawless and instead accept their skin for what it is—while also using its brand’s products. The new campaign, ‘Your Skin Deserves Better,’ is from creative shop Tuxedo in Montreal. In print and on billboards, models featured in the campaign weren’t retouched in Photoshop, conveying the campaign’s tagline, ‘Forget flawless.’” Read more at Adweek.
“Neal’s Yard Remedies’ first North American location opened in June of 2014 in Calgary. The 1,000 square foot free-standing store is located in the city’s Mission district, on 4 Avenue SW. Neal’s just announced a second Calgary location, set to open in November, at Southcentre in the city’s southern suburbs. Neal’s plans to open about 10 Canadian locations over the next five years.” Read more at Retail Insider.
“L’Oréal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey. The research from WPP Plc’s Social@Ogilvy agency and SurveyMonkey will be presented at the Cannes Lions advertising gathering on Wednesday.” Read more at Bloomberg.
“What’s being billed as the future of skin care starts suspiciously like a visit to the dentist: with a mouthwash gargle. That’s to eliminate debris that may interfere with a good saliva sample, from which DNA will be extracted and serums tailored to one’s genetic blueprint.” Read more at The New York Times.
“On Wednesday, Jessica Alba announced that The Honest Company, the eco-friendly household and baby product company she co-founded four years ago (and which is now said to be worth $1 billion), will be launching a beauty range this fall.” Read more at Fashionista.com.
“The value of the three deals could reach $12 billion, sources added. Coty, with a stable of brands, can achieve savings through synergies that other bidders, like private-equity firms, are unable to do. Coty for years has been acquiring brands waiting for the chance to join the big leagues in the consumer space. Winning the P&G auctions would catapult Coty into a much larger playing field.” Read more at The New York Post.