“Dior is the latest brand to use in-store technology to enhance the beauty experience. The French brand recently began using the Dior Foundation Shade Analyzer to help its consumers select the right foundation formula and shade. A Dior beauty consultant simply places the Shade Analyzer in front of a consumer’s cheek. After a short time the Shade Analyzer can detect the exact complexion tone of that consumer, either yellow, pink or neutral.” Read more at Luxury Daily.
“While Web sites such as Net-a-porter and Peach & Lily stock scores of innovative and niche beauty products, many of those brands have long been surfing the waves of the Web without a place to call their brick-and-mortar home — until Urban Outfitters Inc. came along.” Read more at WWD.
“It’s time to introduce you to a new face soon to be seen everywhere: Herieth Paul. The Tanzanian model, 20, was announced as the new global spokesmodel for Maybelline today, joining the likes of Gigi Hadid and Jourdan Dunn as a #MaybellineGirl. It’s a major step for inclusivity in the beauty industry—you rarely see a Black woman with a short, natural Afro in national beauty campaigns.” Read more at Elle.com.
“Vinyl is having a moment on more than just turntables these days. Yves Saint Laurent Beauté’s new mascara, Mascara Vinyl Couture, has a vinyl texture. Due out in May, the product is billed as a breakthrough thanks to its shiny colors resulting from a high concentration of lacquer pigments and translucent liquid base.” Read more at WWD.
“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista.
“Nars teamed up with Facebook 360 Video to bring you the makeup tutorial of the future, above. The video—which shows NARS lead makeup stylist Janice Daoud creating a spring 2016 beauty look—allows you to control which specific portions of the tutorial you want to focus on, either with a swipe of your cursor or by physically rotating your phone or dragging your finger across the screen.” Read more at Refinery29.