While adding intense colour to lips, Extreme gives them a sensual, wet-look texture. The formula includes hyaluronic acid spheres to plump lips, and shine-boosting oils to create luminosity. The case is sleek and black, which juxtaposes the brilliantly coloured lipstick, enclosed. Shot by fashion photographers David Sims, the advertising campaign features the ever-seductive Kate Moss, windblown in a sheer black dress. Dior Addict Extreme Lipstick is available now for $31, in a spectrum of 12 bold hues from glamorous pinks to chic nudes.