Everyone has their makeup superheroes – something that saves the day when under eye circles won’t quit, or flawlessly brightens up a dull, tired complexion. But when was the last time one of these products inspired a real superhero?
Benefit Cosmetics and Marvel Custom Solutions have teamed up to create the first ever beauty-inspired comic book hero. SpyGal, whose mission is to empower and defend women around the world, takes her persona from Benefit’s POREminimizing primer, and is armed with a pore-zapping ray gun and touch-up pro case. The creative team behind this cute collaboration includes Marvel writer James Asmus, whose credits include Captain America, and Marvel artist Phil Noto, whose work includes Avengers: The Origin and X-Men Origins. Together, along with Benefit team members, they have created a stylish, witty, action-packed adventure.
Along with the first edition of SpyGal, which will hit Benefit counters, readers will also have access to video content via a free Marvel AR app for smartphones and tablets.
- Tara MacInnis