“Perfume has traditionally been interpreted as fashion’s cash cow - “entry level” is the term often applied. But with designers offering enticingly lower-priced collaborations, fashion houses are now re-examining their perfume offerings.” Read more at The Independent.
“Heck, we already have to worry about the biodynamic and sustainable provenance of our choices in the areas of food, wine and fashion. Now our scents need to be responsible and traceable, too?” Read more at The Toronto Star.
“There are the people who suspect ColourPop is simply a fly-by-night brand without real owners, and those who say it's owned by the Illuminati. And, of course, that tiny little rumor about Kylie. Luckily, ColourPop isn't in the business of letting things fester for too long, and we're not in the business of burying the lead, so let's start debunking: No, no, and it's kind of complicated.” Read more at Refinery29.
“For an industry that took in $46.2 billion in 2015 and is projected to rise to $51.8 billion in 2020 (according to Mintel) bending to millennial whims isn’t just a good idea — it’s crucial. They’re not only the largest generation in America, but according a 2015 study done by TABS Analytics, women ages 18 to 34 are also the biggest portion of the $13 billion dollar cosmetics market.” Read more at Racked.
“Seneca College in Toronto has launched a graduate-level certificate program meant to prepare students for careers in sales, regulatory, or laboratory roles in the cosmetics and personal care industries. The year-long program ‘focuses on product formulation and cosmetic production while emphasizing the industry’s evolving regulatory environment.’” Read more at Cosmetics Design.
“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.