“After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancôme and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancôme and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more.” Read more at Adweek.
“Many a make-up trend has been catapulted into make-up bags thanks to Instagram: contouring, strobing, baking, sandbagging, the cut-crease and don't get me started on the array of body contouring doing the rounds. These aren't necessary ‘new’ techniques (although they may have been given a new name and taken to extremes) but the thing is, everyone's starting to do them.” Read more at The Debrief.
“Charlotte is a rock star of the beauty industry: she enthuses about being ‘on the road,’ is never knowingly under-kohled (she even wears eyeliner to bed) and has a taste for hedonism, as you’d expect from a best friend of Kate Moss (the model is godmother to Charlotte’s two sons, Flynn, six, and Valentine, 22 months). For a brand that is only two and a half years old, it’s going like the clappers.” Read more at The Telegraph.
“The Millennial attitude toward skin care is wreaking havoc in the beauty world, where skin care had long produced impressive year-over-year gains. The views of the younger generation — a beauty-from-the-inside-out approach — represent a sharp departure from the antiwrinkle priorities of their Baby Boomer parents, and that flip is furrowing brows across the sector.” Read more at WWD.
“The new Dyson Supersonic is a stunning breath of hot air in the face of traditional dryers — a rare new take on decades-old product category that looks nothing like the archetypal hair dryer.” Read more at Mashable.
“A chain called Aritaum is opening 70 stores throughout the US and Canada. Aritaum is owned by Amore Pacific, which is basically the Esteé Lauder of Korea. Aritaum chains are ubiquitous in South Korea and there are currently now 14 of them in North America, with about 70 anticipated by the time the project is complete in a few years.” Read more at Racked.