“At this week’s CEW Beauty Insider event in New York City, a panel of multicultural beauty market leaders discussed the transition to a psychographic and needs-based cosmetics and personal care business. Lifestyles, beauty preferences, and individual needs influence consumer choices now much more directly than simple demographics or regional conventions do. And the flourishing multicultural beauty market has a lot to do with this shift.” Read more at Cosmetics Design.
“The Content Factory enables L’Oréal staffers to create original content for the company’s 35 brands that can be quickly uploaded to digital platforms, whether it be YouTube, Facebook, Instagram, Pinterest, etc. The content can take multiple forms, from video makeup tutorials and product reviews to testimonials and product shots.” Read more at Marketing Magazine.
“Within the beauty space, both skincare and fragrance have brands that can be viewed as gender neutral. In skincare, while the majority of the market continues to target specific genders, brands with simple gender neutral packaging and formulations that appeal to both sexes are performing exceptionally well. In a relatively flat skincare market, these types of brands are growing double digits.” Read more at The NPD Group Blog.
“Over the past decade, Flowerbomb has earned a spot on the vanities of the most discerning beauty buffs. To celebrate the 10th anniversary of their first fragrance, the Dutch design duo Viktor Horsting and Rolf Snoeren reflect back on the past ten years and what’s in store for the future.” Read more at Forbes.
“On Wednesday, the U.S. House of Representatives’s Energy & Commerce Committee unanimously approved a bill that would prevent the use of the solid plastic microbeads in soaps, cleansers and toothpastes, which pushes it to the rest of the House for consideration. The trouble with this particular type of exfoliant is that the particles, which by the Energy & Commerce Committee’s definition are less than five millimeters in size, tend to wash down the drain and out to sea or into lakes, contributing to plastic pollution.” Read more at Fashionista.com.
“Korean cosmetics manufacturers, like Talent Cosmetic, have been seeking out halal certifications — despite the fact that the Muslim population within Korea is extremely small. The main reason? Muslim consumers are spending an increasing amount of money on cosmetics.” Read more at Refinery29.