Is there any subject in the beauty industry today more confusing than natural skincare? Walk down an aisle in your local drugstore and it seems every second product boasts a “natural” label or some type of “natural” claim. Why is this? In a nutshell, because Canada has no legal definition for what constitutes a “natural” ingredient or claim, beauty companies are free to use the term as they like. And “natural” is a great marketing word today that increases sales. Legally, anyone can paste a “natural” sticker on a product regardless of what is inside. Understandably, this is causing great confusion at the beauty counter. Consumers and beauty advisors alike have no idea where to find truly natural skincare products. Download this free 30 page guide to educate yourself on what "natural" is really all about. Sponsored by: