Rimmel London signs Georgia Jagger and Coco Rocha
Rimmel London has added two celebrity faces to help front the brand. Georgia May Jagger, daughter of Rolling Stones lead singer Mick Jagger and supermodel Coco Rocha will join Lily Cole, Kate Moss and Sophie Ellis-Baxter as brand ambassadors. Both will star in ad campaigns and make personal appearances at key events as part of Rimmel London family.
“Georgia May Jagger and Coco Rocha were obvious choices to represent the Rimmel brand. Their modern beauty and aspirational styles are complementary to the strong personalities of our existing ambassadors and will help Rimmel to continue to broaden its image and extraordinary growth worldwide,” said Stephen Mormoris, senior vice president, Global Marketing, Coty Beauty.
“Rimmel is such a cool brand,” says Coco Rocha. ”The makeup is innovative and you can have a lot of fun with it. I have discovered a love of makeup through my modeling career, and I am really pleased to be working with such a hip brand.” Expect to see campaigns featuring both in 2010.
by Dave Lackie
photo: Virgin media
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