“XAF5 Ointment is a topical cream that’s used under the eyes. Expected to become available some time in 2018, the cream works to fight fat pockets under the eyes, which leads to bags and bulging. The cream was developed by Topokine Therapeutics but was recently acquired by Allergan (the same beauty giant that owns Botox, Latisse and Juvederm) for a reported $85 million.” Read more at NewBeauty.
“Calvin Klein has tapped Margot Robbie as the face of its soon-to-launch Deep Euphoria women’s fragrance. The fragrance, the third of the Euphoria range, is slated for release in the fall and billed by Calvin Klein as the ‘more modern, empowered sister’ to the existing two fragrances.” Read more at WWD.
“Millennials aren’t willing to invest in expensive skin creams that have been big profit drivers. Instead, younger consumers want makeup or masks with more immediate effects. The shift threatens revenues of companies that have long depended on antiaging products with names like Hope in a Jar and Repairwear Laser Focus to drive sales.” Read more at The Wall Street Journal.
“After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancôme and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancôme and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more.” Read more at Adweek.
“Many a make-up trend has been catapulted into make-up bags thanks to Instagram: contouring, strobing, baking, sandbagging, the cut-crease and don't get me started on the array of body contouring doing the rounds. These aren't necessary ‘new’ techniques (although they may have been given a new name and taken to extremes) but the thing is, everyone's starting to do them.” Read more at The Debrief.
“Charlotte is a rock star of the beauty industry: she enthuses about being ‘on the road,’ is never knowingly under-kohled (she even wears eyeliner to bed) and has a taste for hedonism, as you’d expect from a best friend of Kate Moss (the model is godmother to Charlotte’s two sons, Flynn, six, and Valentine, 22 months). For a brand that is only two and a half years old, it’s going like the clappers.” Read more at The Telegraph.