“Lisa Eldridge moves quickly and quietly, her bristle brushes and eyebrow pencils, shadows, serums and powders all ready and in order. Her gentle voice flows as she begins to apply a Fusion Beauty smoothing concealer across her face. Eldridge is creating a look for her YouTube channel, where she has amassed over a million followers.” Read more at Business of Fashion.
“Burt Shavitz, co-founder and namesake for natural care product company Burt’s Bees, has died, the company said on Sunday. He was 80. ‘It is with broken hearts that we must convey the saddest news: Burt Shavitz, our co-founder and namesake, has left for greener fields and wilder woods,’ the company said in a statement on Facebook.” Read more at Reuters.
“With blow-dry bars studding nearly every neighborhood, never mind the proliferating nails salons, MAC Cosmetics is thinking: Why not makeup? Or so reasoned James Gager, the longtime creative director of the megabrand, which is about to roll out a six-chair makeup studio (plus two V.I.P. seats perched behind a swingy metal beaded curtain). A stone’s throw from Bloomingdale’s, at 63rd and Lexington, the 950-square-foot space, with glossy smoked mirrors, long low sofas and wood floors, is to open in two weeks.” Read more at The New York Times.
“In a campaign introducing Vichy in the U.S., the French brand asks consumers to forget about being flawless and instead accept their skin for what it is—while also using its brand’s products. The new campaign, ‘Your Skin Deserves Better,’ is from creative shop Tuxedo in Montreal. In print and on billboards, models featured in the campaign weren’t retouched in Photoshop, conveying the campaign’s tagline, ‘Forget flawless.’” Read more at Adweek.
“Neal’s Yard Remedies’ first North American location opened in June of 2014 in Calgary. The 1,000 square foot free-standing store is located in the city’s Mission district, on 4 Avenue SW. Neal’s just announced a second Calgary location, set to open in November, at Southcentre in the city’s southern suburbs. Neal’s plans to open about 10 Canadian locations over the next five years.” Read more at Retail Insider.
“L’Oréal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey. The research from WPP Plc’s Social@Ogilvy agency and SurveyMonkey will be presented at the Cannes Lions advertising gathering on Wednesday.” Read more at Bloomberg.