“In March, Estée Lauder will launch a collection of products, largely makeup, in 320 North American Sephora stores as well as on the beauty retailer’s website. Called the Estée Edit, it’s the latest and biggest step in the 70-year-old brand’s push to court millennial customers, a project that kicked off in conspicuous fashion with Kendall Jenner signing on as its spokesmodel in the fall of 2014. Naturally, the Estée Edit won’t be without Jenner’s influence: She’s one of its guest editors.” Read more at Fashionista.com.
“Nars is in expansion mode with plans to break into the European market with a flagship set to open this summer in London. Bethan Williams, managing director for Nars U.K. and Ireland, said the U.K. is an important territory for the brand. ‘It is currently the number-two market after the U.S. for the brand, and is currently on a double-digit growth performance.’” Read more at WWD.
“Look out Kardashian Beauty, Kylie Cosmetics is coming for you. The youngest entrepreneur of the Kardashian Jenner family is moving full steam ahead with her soon-to-be beauty empire. After releasing two wildly successful collections of her permanently sold out Lip Kits, Kylie Jenner has the next phase of her flourishing brand centered in the cross hairs: more makeup.” Read more at Harper’s Bazaar.
“Japanese cosmetics maker Shiseido Co. has lofty goals for its first new domestic plant in 37 years: a 50 percent increase in output with a decline in production costs. And the company plans to do this without adding new workers. Human workers, that is. Robots are key to achieving Shiseido’s production goals at the 40 billion-yen ($340 million) facility with a new distribution center in Osaka.” Read more at Bloomberg.
“Whereas older generations of consumers pledged loyalty to one or two department store beauty counters, today's young women are comfortable going on Sephora.com to purchase a product they only just learned about from a YouTube vlogger. Now, a group of savvy entrepreneurs is taking advantage of this evolving landscape by launching direct-to-consumer beauty and grooming brands like Glossier, Stowaway, Bevel, Onomie and Context (to name just a few) that speak to the millennial consumer.” Read more at Adweek.
“When French natives Sylvie Ganter and Christophe Cervasel decided to create their own fragrance business, they started in New York City. The couple, who met a decade ago, discovered a shared penchant for cologne. Once favoured by European royalty, it’s suffered recently from a reputation as a down-market cousin to French perfume. Introducing Atelier Cologne in 2009, they said they wanted to focus their efforts on the U.S first because Americans have always been more willing than the French to experiment with new products.” Read more at Bloomberg.