“For the third year in a row, L’Oréal Paris came out on top in Brand Finance's annual list of the most valuable cosmetics brands, with a total brand value of $13.7 billion according to the UK-based consultancy's Royalty Relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it. The amount is a record for the industry.” Read more at Fashionista.
“XAF5 Ointment is a topical cream that’s used under the eyes. Expected to become available some time in 2018, the cream works to fight fat pockets under the eyes, which leads to bags and bulging. The cream was developed by Topokine Therapeutics but was recently acquired by Allergan (the same beauty giant that owns Botox, Latisse and Juvederm) for a reported $85 million.” Read more at NewBeauty.
“Calvin Klein has tapped Margot Robbie as the face of its soon-to-launch Deep Euphoria women’s fragrance. The fragrance, the third of the Euphoria range, is slated for release in the fall and billed by Calvin Klein as the ‘more modern, empowered sister’ to the existing two fragrances.” Read more at WWD.
“Millennials aren’t willing to invest in expensive skin creams that have been big profit drivers. Instead, younger consumers want makeup or masks with more immediate effects. The shift threatens revenues of companies that have long depended on antiaging products with names like Hope in a Jar and Repairwear Laser Focus to drive sales.” Read more at The Wall Street Journal.
“After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancôme and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancôme and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to swipe up for more.” Read more at Adweek.
“Many a make-up trend has been catapulted into make-up bags thanks to Instagram: contouring, strobing, baking, sandbagging, the cut-crease and don't get me started on the array of body contouring doing the rounds. These aren't necessary ‘new’ techniques (although they may have been given a new name and taken to extremes) but the thing is, everyone's starting to do them.” Read more at The Debrief.