L’Oreal Paris cleanser incorporates scrublet tool
L’Oreal Paris is serious about deep cleansing young skin. The brand’s chemists worked for years to develop an effective foam cleanser that not only removes impurities, but exfoliates dead skin cells – all without damaging the fragile lipid barrier. So once the actual formula was perfected, brand executives went one step further. The answer was a scrublet tool incorporated onto the bottle design that evenly spreads the cleanser on the face, gently exfoliates and removes impurities. Women in their 20s often grapple with oily skin and dull complexions. This tool featuring micro-fine bristles gently massages the skin stimulating blood circulation.
Using the scrublet is simple. Just pop it off the bottle, and wet it under the faucet. Apply a dollop of Go 360 Clean on the scrublet and gently massage the face. Rinse with clean water. The scrublet simply clicks back onto the bottle.
“I recommend you use the cleanser into your skin for approximately 1 minute if your face is dirty or oily or if you are wearing makeup,” says Dr. Lydia Evans, Consulting Dermatoligist to L’Oreal Paris. “If you are cleansing skin that is already clean, approximately 30 seconds will suffice.”
The name of the collection is L’Oreal Paris Go 360 Clean and it arrives in store February 2010. The four formulas each retail for $11.99.
by Dave Lackie
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