Head and Shoulders promises thicker-looking hair
Head and Shoulders is targeting guys with thinning hair in its latest product launch. It’s called Head and Shoulders Hair Endurance for Men and offers all the dandruff protection technology of the original with added thickening benefits thanks to special silicones and guar. The idea for the product came out of extensive research studies that revealed over 65 percent of guys suffers some percentage of hair loss. Many respondents said that hair is their trademark and expresses their personality. Losing hair can be a traumatic experience for men.
“This shampoo’s formula was based on quantitative product testing among men,” says Jerry Teuschler, principal scientist for Head and Shoulders. “Through our research, we learned that fuller, thicker-looking hair is highly desired, as it is a sign of healthy, attractiveness and vitality.”
The formula needed to address basic needs such as the removal of dirt and oil build-up while protecting against damage from grooming. Conditioning ingredients, which can overload hair fibres were carefully blended to ensure just the right amount of conditioning benefits.
The product will arrive on store shelves in February. The 420 ml bottle will retail for $5.99.
by Dave Lackie
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