John Frieda celebrates 20th anniversary of its Frizz-Ease franchise
To mark the 20th anniversary of its Frizz-Ease franchise, John Frieda is giving the collection a face lift with new packaging and a handful of new hair care products that fight frizz. The refreshed line of shampoos and conditioners now includes new ingredients and technology for extra dry, curly and weather resistant hair.
First up is the Frizz-Ease Smooth Start Hydrating shampoo and conditioner containing a patented frizz mending complex that includes olive oil – a natural emolient and moisturizer – which penetrates the hair cuticle to smooth strands, hydrate to replenish vital moisture and restore hair’s natural defense against frizz. The products also contain Inner Smoothing Technology that penetrate the hair shaft to make hair softer and more manageable.
Dream Curls shampoo and conditioner (formerly named Curl Around) are formulated to enhance and set your natural curl pattern with a curl-defining complex, targeted moisturizers and frizz-fighting silicones. Of course, if weather plays havoc with your hair regardless if you have curls or straight hair, the brand offers Weather Works Weather-Proofing shampoo and conditioners. This line has been a particularly strong seller thanks to its formula that fends off frizz due to heat, humidity, static and UV rays.
John Frieda Frizz-Ease shampoos and conditioners retail for $10.49 at grocery, drug and mass-market retailers in Canada.
by Dave Lackie
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