Next month, Maybelline New York will introduce 10 shades of lipstain that promise to give you that “just bitten flush.” Color Sensation Fresh Lipstain contains a brand new technology that combines water pigments with berry nectars and solvents for weightless, sheer colour payoff. It’s expected to generate excitement with the 18 to 35 demographic looking for a light feel with a fresh finish in fashionable colours.
“Forty-five percent of women indicate that an important attribute of lip colour is that is feels light on the lips. ¬†Forty-one percent desire soft, subtle colour,” says Maybelline New York’s Mylene Menard. She says these stains address these desires by providing a wash of colour for a healthy flush. The brand took special effort to get the packaging right. ¬†The translucent, tinted caps are colour-matched to the shade of the stain. The translucent tinted base is also a perfect match to the shade. ¬†And the matte silver label gives the product an upscale feel. ¬†The lipstains will retail for $8.99 beginning June 2010 at drugstores and mass retailers across the country.
by Dave Lackie