An all-natural, Canadian made, men’s shaving oil is getting a fresh look this spring. ¬†The brand has completely revamped its branding, imaging and packaging to reference a timeless shaving heritage while appealing to the natural experience the oil offers.
“The visually impactful packaging has a vintage look and feel incorporating the newly designed monogram logo. A dark amber coloured bottle is reminiscent of essential oils used by apothocaries and barbershops further enhancing the retro vibe we felt embodies the brand,” said Anita Ucker, marketing manager, MCP Trilogy.
The oil itself remains a 100% all-natural blend of grapeseed, sweet almond, avocado, safflower, sunflower, jojoba, and sandalwood oil, combined with menthol, aloe vera and vitamin E acetate. ¬†The oil retails for $5.99 and is available at Shoppers Drug Mart.
by Dave Lackie