“There are the people who suspect ColourPop is simply a fly-by-night brand without real owners, and those who say it's owned by the Illuminati. And, of course, that tiny little rumor about Kylie. Luckily, ColourPop isn't in the business of letting things fester for too long, and we're not in the business of burying the lead, so let's start debunking: No, no, and it's kind of complicated.” Read more at Refinery29.
“For an industry that took in $46.2 billion in 2015 and is projected to rise to $51.8 billion in 2020 (according to Mintel) bending to millennial whims isn’t just a good idea — it’s crucial. They’re not only the largest generation in America, but according a 2015 study done by TABS Analytics, women ages 18 to 34 are also the biggest portion of the $13 billion dollar cosmetics market.” Read more at Racked.
“Seneca College in Toronto has launched a graduate-level certificate program meant to prepare students for careers in sales, regulatory, or laboratory roles in the cosmetics and personal care industries. The year-long program ‘focuses on product formulation and cosmetic production while emphasizing the industry’s evolving regulatory environment.’” Read more at Cosmetics Design.
“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.
“Over the years, I'd had haircuts and colors, I'd gotten new shoes and new clothes and better makeup. But having my nails done made me feel so feminine and polished and put together. I'd had so much shame wrapped up in my nails, and now I was finally free.” Read more at Allure.
“In a bid to reach new consumers, Revlon is partnering with social media influencer and nail artist Chelsea King, who will serve as the brand’s first-ever Revlon Nail Expert. King has more than 100,000 followers for her Instagram account, @chelseaqueen, where she posts photos of colorful, often patterned nail designs.” Read more at WWD.