“Phlur is online only, and allows you to try its unisex fragrances at home so you can smell how they develop on your skin over the day. It claims to offer a product on par with the niche, high-end labels you find at upscale shops such as Barney’s New York—only much cheaper.” Read more at Quartz.
“Although ‘Instagram face’ isn’t a coined phrase yet, makeup artists recognize the app’s aesthetic when they see it, and most of them hate it. You’ve most likely seen Instagram faces before. They may appear in your Instagram ‘popular’ feed, showing people with cartoon-smooth skin, perfectly defined flicky eyeliner, cheekbones carved like marble, and strobing so shiny it creates what one makeup artist jokingly described to me as ‘C3PO cheek.’” Read more at NYMag.com.
“Nearly a third of beauty enthusiasts cite sampling as a major influence on purchase decisions. However, L2’s Beauty Sampling report finds that two-thirds of beauty brands do not offer samples on sites like Ulta and Sephora. Given the rapid growth of these distribution channels, they are missing a chance to dramatically boost exposure.” Read more at L2.
“Nutrient-laden skin cocktails have been part of Eastern medicine practices dating back centuries, which is why you’ll find a dedicated refrigerated area in the beauty section of most Japanese and Korean department stores packed full of edible beauty supplements. Closer to home, while we’re yet to get our beauty on ice, juice bars are venturing beyond standard green juices.” Read more at Vogue Australia.
“Before 2017 rolls around, Physicians Formula has plenty on the docket. To capitalize on the strobing and color-correcting trends stocked by social media, the brand will focus on its existing product Butter Bronzer and release a new color-correcting item.” Read more at WWD.
“The beauty review site Influenster polled 5,000 millennial shoppers in the U.S. about their beauty buying and using habits, and 19 percent said M.A.C. was their favorite lipstick brand. NYX and Kat Von D shared the second spot, followed by CoverGirl and Urban Decay. The poll also revealed that millennials are kind of makeup hoarders.” Read more at Allure.