Bruce Weber shoots video for Ralph Lauren Big Pony Collection launch
Bruce Weber may just be the most famous American fashion photographer these days shooting the Abercrombie & Fitch campaigns and all of Ralph Lauren’s men’s wear ads among others. He’s just completed a two-minute video to promote Ralph Lauren’s new Big Pony Collection – a wardrobe of four new fragrances to suit the different moods and activities of young guys. In his classic style, Weber captures the aspirational feel of the Ralph Lauren brand and showcases the brand’s fashion point-of-view. Here’s a sneak peek at the video. (The fragrance collection launches exclusively at Shoppers Drug Mart and Murale in late July then rolls out in September to other retailers.)
by Dave Lackie
photo: The Austin Chronicle
National Post Sniff Tests
Sniff Test, the National Post's unbiased, totally honest reviews of the latest perfumes, appears weekly on The Ampersand, the newspaper's Pop Culture blog.
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