“L’Oréal Paris has just appointed a newfangled brand ambassador: Kristina Bazan, who comes from the blogosphere. The 21-year-old’s style blog Kaysture boasts more than 2 million views monthly and has 2 million followers on Instagram. ‘She is a bridge between classical advertising and the consumer,’ Yann Joffredo, vice president of global cosmetics at L’Oréal Paris, told WWD.” Read more at WWD.
“‘I read the New York Times story about the horrible situation with manicurists,’ said Ramdane Touhami, the cofounder (along with his wife, Victoire de Taillac-Touhami) of Paris’s beloved beauty boutique Buly 1803. ‘The toxins in these nail polishes, and all of the cancers and sickness [associated with them], and I thought, there has to be a solution.’ So, when he encountered a new formula for nail polish, one made of crushed shells and natural pigments, during a beauty-focused research trip in Asia, Touhami jumped at the chance to bring the technology back home with him to France.” Read more at Vogue.com.
“When people queue, the popular adage is ‘age before beauty.’ But among consumers at retail, functionality, freshness and, foremost, the ability to dispense 100% of beauty and personal care (BPC) products are the packaging attributes for which they stand in line. In many cases, consumers are also seeking BPC products that perform multiple functions, and often times that means packaging must do double duty as well.” Read more at Packaging Digest.
“According to Saks, John Barrett will operate Saks’ first two Canadian salons, as well as take over Saks’ U.S. salon and spa operations. Hairstylist John Barrett opened his first salon in 1996 in the penthouse of department store Bergdorf Goodman in New York City. The company has grown to become the largest collection of luxury salons in the United States.” Read more at Retail Insider.
“What do you get when makeup artist François Nars teams up with photographer Steven Klein? The most provocative, seductive, menacingly beautiful makeup collection we've ever seen. Here, the exclusive first look before it hits shelves October 15.” Read more at Allure.com.
“Behind the scenes, at the headquarters of L’Oréal Paris, Lancôme’s parent company, [Lupita] Nyong’o’s appointment signaled a broader effort by the cosmetics giant to stay ahead of consumer demand by placing diversity and globalization at the center of its strategy. [...] One of the keys to this strategy is L’Oréal chemist Balanda Atis, who created the (literal) foundation for Nyong’o’s Lancôme campaign and now heads L’Oréal’s Women of Color Lab in Clark, New Jersey.” Read more at Fast Company.