“Inglot Cosmetics Canada has chosen Toronto’s Karyzma Agency as its public relations agency of record, without a review. The Polish-based cosmetics firm has more than 500 stores globally, including one in Canada at Yonge and Dundas Square in Toronto. Inglot is also sold online and at retailers such as Macy’s.” Read more at Marketing.
“The rise of young social media masters like Kendall Jenner—24 million-plus followers on Instagram, catching up to the likes of Justin Bieber—point to sea change in celebrity power. There’s no clearer proof than the case of Estée Lauder and Jenner, whom the cosmetics company signed last fall in a bid to reach a younger audience.” Read more at L2.
“Beauty sampling company Ipsy—owned by YouTube vlogger success Michelle Phan—has reached a million subscribers, surpassing Birchbox’s 800,000 as of April 2014. For $10 a month subscribers will receive glam bags curated with a selection of beauty samples from Ipsy partners: Bobbi Brown, NYX, Clinique, Too Faced, Make Up For Ever, and Elizabeth Arden among others.” Read more at L2.
“Everyone seems to know who the Avon lady is—except for Avon. The company is struggling with its identity. It remains heavily entrenched in the U.S., even though most of its business is abroad. It is one of the biggest direct sellers of beauty products and relies heavily on personal relationships, but it lagged behind in developing an online strategy and hasn’t capitalized on the opportunities of social media.” Read more at The Wall Street Journal.
“For decades, the Food and Drug Administration has had fewer than a dozen pages of instructions for how to regulate the millions of lipsticks, moisturizers and other cosmetics sold each year. Now, a new bipartisan bill proposes to give the F.D.A. broader oversight.” Read more at The New York Times.
“The three companies are working with investment banks ahead of a first-round bid deadline set for next week, the sources said on Wednesday. A successful sale would allow P&G to focus on more profitable consumer brands such as its Gillette razors, Tide detergent and Pampers disposable diapers.” Read more at Reuters.