Joe Fresh Beauty Is Coming to Shoppers Drug Mart (Updated)

Joe Fresh Beauty Translucent Loose Powder, $8

Joe Fresh Beauty Translucent Loose Powder, $8


Canada’s low-priced supermarket beauty brand is expanding beyond the aisles of the local grocery store. In January, Joe Fresh Beauty’s makeup will begin rolling out at 850 of the 1,200 Shoppers Drug Mart and Pharmaprix locations across Canada.

This move more than doubles the cheap and cheerful line’s in-store Canadian availability, which currently sits at approximately 350 retail locations, including Loblaws, Real Canadian Superstore, Atlantic Superstore and 14 freestanding Joe Fresh stores. The acquisition of Shoppers Drug Mart Corp. by Loblaw Companies Ltd., completed in March 2014, makes this new distribution plan a natural fit.

To mark the occasion, the latest Joe Fresh Beauty products will land at Shoppers in January, one month prior to arriving at any other locations.

Update: Preview all of the newest Joe Fresh Beauty products in the slideshow below, available now at Shoppers Drug Mart stores. Highlights include the hydrating Daily Boost Fluid Foundation, the argan oil-enriched Hydra Lash Nourishing Mascara, and the brow-shaping Tinted Brow Fix.