Top 10 YouTube Beauty Vloggers—and How Much They Make

Which beauty channels rank highest on YouTube? To help advertisers sort the best from the rest, Outrigger Media’s OpenSlate platform rates more than 220,000 video producers on characteristics like content quality, publishing frequency and subject expertise.

Here, via Ad Age: the top 10 beauty vloggers and how much they make per month (according to OpenSlate’s latest number-crunching). Plus, watch each channel’s most popular video of all time.


1. Yuya (lady16makeup)


Most popular beauty video: “5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)” [5 HAIRSTYLES FOR SCHOOL / WORK ♥ (easy)] (25.6 million views)

Monthly estimated earning*: $54,648


2. Bunny Meyer (grav3yardgirl)


Most popular beauty video: “NAILS ON THE GO- DOES THIS THING REALLY WORK?” (6.2 million views)

Monthly estimated earning*: $44,911


3. Sam and Nic Chapman (pixiwoo)


Most popular beauty video: “DRAG MAKE-UP TUTORIAL” (5 million views)

Monthly estimated earning*: $25,880


4. Michelle Phan (MichellePhan)


Most popular beauty video: “Barbie Transformation Tutorial” (59.6 million views)

Monthly estimated earning*: $19,779


5. Carli Bybel (CarliBel55)


Most popular beauty video: “How I Contour & Highlight!” (5.7 million views)

Monthly estimated earning*: $16,644


6. Sarai Jones (krazyrayray)


Most popular beauty video: “Straight Hair with NO HEAT” (7.1 million views)

Monthly estimated earning*: $16,853


7. Casey Holmes (itsbl0ndie)


Most popular beauty video: “3 Buns in Under 5 Minutes” (more than 715,000 views)

Monthly estimated earning*: $11,346


8. Nicole Guerriero (nguerriero19)


Most popular beauty video: “HOW TO: From Brown Hair to Rihanna Red Without Bleaching” (3.1 million views)

Monthly estimated earning*: $9,686


9. Shannon (Shaaanxo)


Most popular beauty video: “Morning Routine ♡ A Typical Day” (3.9 million views)

Monthly estimated earning*: $9,354


10. Tanya Burr (pixi2woo)


Most popular beauty video: “Tanya Burr & Zoella 3 Minute Makeup Challenge!” (2.4 million views)

Monthly estimated earning*: $9,211


*Amount after YouTube’s cut, according to Outrigger Media’s OpenSlate as of February 2015. H/T: Ad Age