L’Oréal to Launch Parisian Haircare Brand Dessange in Canada
Created by a luxury salon, Dessange products will land exclusively at Shoppers Drug Mart this month
By Lauren Kerbel
Hitting Canadian shelves in late March, Dessange haircare is the latest European beauty import. Created by the House of Dessange—an haute salon with 500 locations in more than 45 countries—the line promises salon-quality care at home, with a focus on protecting colour (natural or not).
After getting fired from 10 salons in one year, the brand’s founder, Jacques Dessange, realized there was no place in a traditional salon for his artistic approach to hair. In 1954, he opened his first Dessange destination, located near the Champs-Élysées, where he quickly earned a rep for his elegant but natural-looking cuts.
The hair pro also gained fame as a colour master with his “California blonde”—inspired by sun-kissed West Coast locks—and his signature balayage highlighting technique. Dessange salons are still known around the world for their passion for colour, demonstrated in the four collections launching here: