Expanding Beyond Salons, OPI Launches at Hudson’s Bay
Salon staple OPI announced today that it’s expanding its retail availability to the Hudson’s Bay. This marks the first time the nail lacquer brand will be sold in Canada outside of salons. Landing now at the department store’s Queen Street flagship in downtown Toronto, it will roll out to 15 additional Bay locations across Canada over the coming months. OPI will also be carried on the retailer’s e-commerce site, TheBay.com, as of August. Shoppers can expect to find all 120 core polish shades and limited-edition collections, as well as the brand’s nail care.