Clinique Partners with TED to Launch the #SmartIdeas Campaign
American beauty brand Clinique has teamed up with TED, the non-profit known for its series of speeches given by industry leaders. The wide-ranging Talks, meant to be fodder for “curious minds,” are available for free viewing online. The two organizations have founded a new global crowd-sourcing campaign called #SmartIdeas, seeking compelling ideas from women that focus on innovation and change.
Jane Lauder, global brand president of Clinique, announced the partnership last week at the TEDWomen conference in Monterey, California. Clinique and TED hope this initiative will provide a forum for women all around the world to share their intelligence and creativity, sparking new conversations around global issues and opportunities. Women are encouraged to share ideas of any sort that have a component of innovation, whether that’s social, environmental or otherwise.
Ideas can be submitted on Clinique.ca from now until September 30, 2015. The winner will receive funding of up to $20,000 to make her proposal a reality, as well as the opportunity to share her idea with the Smart Women series at the 2016 TEDWomen conference.