Coty Inc. Signs Deal to Buy 43 P&G Beauty Brands for $12.5 Billion

PHOTOGRAPHY: ISTOCKPHOTO

Coty Inc. has signed a definitive agreement to acquire 43 beauty brands from Procter & Gamble, the two companies announced this morning.

The deal will turn Coty into one of the world’s largest beauty empires virtually overnight, with pro forma combined annual revenues exceeding $10 billion based on fiscal year 2014 performance, the company noted in an official statement.

Included in the purchase are the leading fragrance brands Hugo Boss, Dolce & Gabbana and Gucci, and the colour cosmetics brands CoverGirl and Max Factor. The transaction will also make Coty a player in the hair category, at both the salon professional and retail levels, through lines such as Wella and Clairol.

The P&G beauty brands to be merged with Coty are:

Wella Professionals (and sub-brands)
Sebastian Professional
Clairol Professional
Sassoon Professional
Nioxin
SP (System Professional)
Koleston
Soft Color
Color Charm
Wellaton
Natural Instincts
Nice & Easy
VS Salonist
VS ProSeries Color
Londa/Kadus
Miss Clairol
L’image
Bellady
Blondor
Welloxon
Shockwaves
New Wave
Design
Silvikrin
Wellaflex
Forte
Wella Styling
Wella Trend
Balsam Color
Hugo Boss
Dolce & Gabbana
Gucci
Lacoste
Bruno Banani
Christina Aguilera
Escada
Gabriela Sabatini
James Bond 007
Mexx
Stella McCartney
Alexander McQueen
Max Factor
CoverGirl