Top 15 YouTube Beauty Vloggers—Ranked on Social Blade

Videos by YouTube beauty vloggers can quickly rack up millions of views, and their valuable creators are now more attractive than ever to brands looking for the right partnership. But as an influencer’s devoted audience grows, so too does the price tag for in-video promotion. And as more brands recruit YouTubers for campaigns, vloggers are becoming increasingly selective about which ones they’re willing to promote on their channels.

Recently, Evolve!, a marketing and influencer engagement firm based in California, turned to social-media stats tracker Social Blade to rank the “most social beauty vloggers” on YouTube. To calculate its scores, Social Blade uses a proprietary algorithm that factors in subscribers, views and estimated current and projected ad revenues.

Here are the top 15 beauty vloggers ranked as “most social,” along with each channel’s most-viewed beauty video to date. (More details can be viewed here.)

 

1. Tamang Phan (dope2111)

 

I asked you what you wanted for Christmas last december and many of you answered saying You wished I did a Tutorial on Queen Elsa from Frozen. Since I could actually make that wish come True..Here it is even though its a tad bit late. The movie Frozen was Awesome.

 

Most popular beauty video: Disney’s Frozen Elsa Makeup Tutorial (45 million views)

Subscribers*: More than 3 million

 

2. Bethany Mota (Macbarbie07)

 

Which outfit and Hairstyles were YOUR favorite!? let me know in the comments :) Thumbs up for more school/running late videos! Hope you guys enjoyed these hairstyle, outfit, makeup, and breakfast ideas for school! xo, Beth Here's my links! So we can chat all day err day..hehe :) Instagram: Bethanynoelm My Twitter!- http://twitter.com/bethanymota My Facebook!- http://www.facebook.com/pages/Macbarb...

 

Most popular beauty video: Running Late For School ⎜Quick Hair fixes, Makeup, & Outfit Ideas! (10 million views)

Subscribers*: More than 9.1 million

 

3. Charis Lincoln (CharismaStar)

 

Hey my beautiful shining stars! In this tutorial, I get freaky fabulous as Draculaura, getting ready for Picture Day, along with my ghoul friend, Frankie Stein, aka "Christen Dominique"! Be sure to check her channel out HERE:http://mygl.am/ChristenDominiqueYT Hope you all enjoy! Thumbs up if you liked it and want to see more!

 

Most popular beauty video: Monster High - Draculaura MAKEUP! (17 million views)

Subscribers*: 603,918

 

4. Meghan Rienks (clevverstyle)

 

SUBSCRIBE for MORE Beauty WEIRDNESS ►► http://bit.ly/SubClevverStyle Watch MORE Beauty Break ►► http://bit.ly/1zhNX5L Today Meghan Rienks and Joslyn Davis investigate some of the new-found curling devices they've been seeing advertised over the last year. Lucky for you guys, they'll be risking their luscious locks today in order to show you what works and what...

 

Most popular beauty video: 4 Weirdest Ways to Curl Your Hair (2 million views)

Subscribers*: 755,145

 

5. Michelle Phan (MichellePhan)

 

This tutorial is going to show you how to look like the glamourous Barbie doll. Perfect for Halloween. I just moved into a new place, thus no furniture. I also did this tutorial with no mirror, just the reflection of my camera...so please bear with me =/ Watch more of my makeup tutorials and videos: http://goo.gl/bEJzI9 Watch my Zombie Barbie tutorial: http://youtu.be/SHkJpjjPIvM ♥ Please Subscribe!

 

Most popular beauty video: Barbie Transformation Tutorial (61 million views)

Subscribers*: 7.9 million

 

6. Niki and Gabi DeMartino (nikiandgabibeauty)

 

Easy steps and advice to grow long hair quicker. Instagrams @nikidemar @gabriellademartino twitters @nikidemar @gaboobie @00Remakegirls

 

Most popular beauty video: The REAL way to get LONG hair. (5.7 million views)

Subscribers*: 1.7 million

 

7. Ingrid Nilson (missglamorazzi)

 

Support Love146 & vote for Luke: http://bit.ly/LukeCharity - 10 times daily! Watch me put makeup on Luke! http://youtu.be/X0M32KnguCY Subscribe to Luke's channel: http://youtube.com/Luke Check out my last video! http://youtu.be/8zg7WWqBpmk ________________________ OTHER PLACES TO FIND ME: My vlog channel: http://youtube.com/TheGridMonster Facebook: http://www.facebook.com/missglamorazzi Instagram username: TheGridMonster ________________________ WHAT I'M WEARING IN THIS VIDEO: Top -J.Crew Nails -Deborah Lippmann Daytripper ________________________ Disclaimer: I am not affiliated with any of the brands mentioned in this video.

 

Most popular beauty video: My Boyfriend Does My Makeup! ♥ Makeup MAYhem Day 6 (3.9 million views)

Subscribers*: 3.7 million

 

8. Carli Bybel (CarliBel55)

 

THUMBS UP if you toooo made some of these mistakes! ;P For 13 TIPS on how to achieve a flawless face with makeup, check out my blog: http://www.thebeautybybel.com/2014/04/makeup-mistakes-to-avoid-13-tips-for.html ********How I fill in my brows: https://www.youtube.com/watch?v=dt2MJq0Tml4 *How I contour & highlight: https://www.youtube.com/watch?v=pNTgBpQjO9M *How I contour & highlight with DRUGSTORE products: https://www.youtube.com/watch?v=6Wo564UVPNQ *CREAM Contour & Highlight: https://www.youtube.com/watch?v=_50DlltpTOY Hello my loves!!!

 

Most popular beauty video: Makeup MISTAKES to AVOID! +13 Tips for a Flawless Face (6.3 million views)

Subscribers*: 3 million

 

9. Loey Lane (LoeyLane)

 

Check out my UPDATED foundation routine. http://youtu.be/MBQ2TzdWk6E Click here to watch me finish getting ready! http://youtu.be/1sIWnlF0oOs And click here to enter my new GIVEAWAY full of high-end makeup!

 

Most popular beauty video: Everyday Acne Coverage Foundation Routine + Contouring For Flawless Skin (212,000 views)

Subscribers*: 456,028

 

10. Kandee Johnson (kandeejohnson)

 

Get ready to decorate your lips for the holidays: http://www.kandeej.com/2011/12/holiday-lip-glitter-lipstick-message.html with the Glitterati Lip Tattoos! And special "read my lips" message for New Year's Eve (i love those!) I love the Violent Lips Tattoos - they are so fun..and if you wear them like I did on 4th of July...you will get soooooooo many compliments and people even wanting to take your picture!

 

Most popular beauty video: Glitterati Lip Tattoo & Lip Word Tattoo | Kandee Johnson (24 million views)

Subscribers*: 3 million

 

11. Tiffy (tiffyquake)

 

I am in no way a professional BUT colored hair can get quite pricey! This is how I touch up my color and save some $$ Create a magical butterfly cuff!

 

Most popular beauty video: How I dye my hair purple & blue ♥ DIY (3 million views)

Subscribers*: 721,260

 

12. Jaclyn Hill (Jaclynhill1)

 

Hello loves :) first off, Thank you SO MUCH for subscribing to my channel!

 

Most popular beauty video: Smokey Cat Eye (10.6 million views)

Subscribers*: 2.2 million

 

13. Kat Sketch (therealkatsketch)

 

Last Makeup Transformation: https://www.youtube.com/watch?v=GDOHYEz_Qjs Previous Video: https://www.youtube.com/watch?v=skqUDQ4yLlM PRODUCTS I USED IN THIS VIDEO " crown brush 88 colors eye shadow palette lighter & darker matte magenta eye shadows 4 big fluffy eye shadow blending brushes revlon color stay 24hr foundation (my color is 180 sand beige) beauty blender OR damp

 

Most popular beauty video: ANNA HALF FROZEN MAKEUP TUTORIAL! (17.8 million views)

Subscribers*: 556,053

 

14. Remi Cruz (MissRemiAshten)

 

❤Subscribe to my Vlog Channel! http://www.youtube.com/user/RemLife ❤Subscribe to my Beauty Channel! http://www.youtube.com/user/MissRemiAshten ❤Follow me on twitter! https://twitter.com/missremiashten ❤Follow me on instagram! @missremiashten ❤Business Inquires ONLY, please email me at: remiashtencruz@yahoo.com or colette@bigfra.me​ ❤For anything else besides business inquiries, feel free to email me at: cruzinwithremi@gmail.com Disclaimer: This video is not sponsored!

 

Most popular beauty video: My Makeup Collection! (214,000 views)

Subscribers*: 758,941

 

15. Meghan Rienks (meghanrosette)

 

READ ME! With practice I'm sure this could be done on any hair type! The concept of this braid is super simple, it just takes quite a few tries to get it right! Don't give up young grasshoppers! I'm still attempting to master it on my natural hair!

 

Most popular beauty video: Waterfall Braid Tutorial (2.9 million views)

Subscribers*: 1.8 million

 

*Numbers as of Social Blade scoring