The 2016 “I Recommend” Beauty Awards: Haircare & Men’s Grooming Winners

Cult classics, perennial favourites, new innovations—this is your best in beauty


What products do Canada’s beauty experts recommend the most? Every year, we ask you, our readers—the savvy pros who see, sample and swatch tons of options on the job.

Here are this year’s winners in our haircare and men’s grooming categories, and why our voters said they’re sure to impress:

Photography and styling (throughout): Erik Putz

Photography and styling (throughout): Erik Putz


1. StriVectin Max Volume, $23 each.
This plumping range uses a proprietary molecule and amplifying complex to protect hair from damage while providing weightless bounce. “You can see a difference in your hair.”

2. John Frieda Frizz Ease Extra Strength Serum 6 Effects +, $16.
A blend of silicones infused with silk protein tames flyaways and protects against hairstyle-spoiling elements. “Inexpensive frizz relief. A must in humid weather.”

3. L’Oréal Paris Féria, $15.
This multi-dimensional dye features a drip-defying formula—less runny for less mess. “Intense shades with durable results. Love all the funky colour options, too.”

4. Marc Anthony Strictly Curls Curl Envy Perfect Curl Cream, $10.
Created for coarse textures, it nourishes and fights frizz with shea butter, avocado oil and provitamin B5. “This helps define the curl and keep the shape through the day.”

5. L’Oréal Paris Elnett, $11–$16.
A mainstay since it was introduced in 1960, this fine-mist spray won’t leave hair crunchy or sticky. “It disappears at the stroke of a brush but has great hold.”

6. Biotherm Homme Cleansing Gel, $29.
This skin-softening multi-tasker washes away impurities using salicylic acid. “Cleanses, tones and helps prepare skin for shaving, all in one step.”

7. Biotherm Homme Total Recharge Eye, $29.
Circulation-stimulating ingredients like caffeine are packed into this massaging roller ball to reduce signs of fatigue. “Great for puffiness. I recommend it to both men and women—anyone wanting to look less tired.”

8. Biotherm Homme AquaPower Oligo-Thermal Care Ultra Moisturizing, $35.
This hydrating gel cools skin and absorbs quickly, with no sticky residue. “A one-and-done moisturizer for men just getting into grooming.”