As Olympic athletes step into the spotlight, Dove is putting the media in the hot seat. In a new interactive campaign, the Unilever-owned brand is calling out media commentators who focus on female athletes’ looks over their accomplishments.
Read MoreToday, Rimmel London announced that it has appointed Cara Delevingne the new face of the cosmetics brand. The famously bold-browed British model and Suicide Squad actor, 23, was tapped for her “strong look and trendsetting style,” as well as her social-media clout, which reaches 36 million fans across all platforms.
Read MorePantene has enlisted some of the NFL’s top players to star in a new ad campaign. This surprising Super Bowl–themed installation of the brand’s “Strong Is Beautiful” initiative features fan favourites like Dallas Cowboy Jason Witten and Pittsburgh Steeler DeAngelo Williams spending some quality time with their daughters at the hair salon.
Read More“I need to start doing makeup tutorials,” Zendaya captioned a recent selfie where she’s sporting an impeccable rose smoky eye. “Yes, please!” was the collective response of her 19.5 million Insta followers, who constantly double-tap the star’s varying beauty looks. Wish granted thanks to CoverGirl, which just signed the 19-year-old singer/actress as its latest spokesperson. The first ad featuring Zendaya, who plays a high-school student turned undercover spy in the Disney sitcom K.C. Undercover, will premiere during the Grammys on City on February 15.
Read MoreAccording to research from IPG Mediabrands, 37 percent of Canadian millennials describe brand communication as “annoying.” Consequently, influencers are seen as a Trojan horse: an appealing way to get a brand’s message across to this crucial demographic of nearly 8 million Canadians—not to mention the next generation, the “digital natives” born between 2001 and 2012 who will eventually graduate from princess dolls to palettes. Grasping the attention of these millennials and post-millennials is the future of advertising.
Read MoreThanks to Insta filters and photo-editing apps, anyone with a smartphone can tap or swipe their way to a flawless-looking face. When it comes to beauty advertisements, however, women are looking for something a little more real, suggests new findings from Mintel. In its recent Color Cosmetics US 2015 report, the market research firm explored a common gripe that women have with colour cosmetics ads: a lack of authentic imagery.
Read MoreTwo years after losing the L’Oréal Canada assignment it held for 15 years to GroupM, ZenithOptimedia is back in the beauty business. Following a four-way pitch said to include Havas Media and Initiative, the Publicis Groupe agency has won Coty’s global print and TV business.
Read MoreLove them or hate them, Dove’s long-running “Real Beauty” viral videos are conversation-sparkers—and the latest one, released on Tuesday, is no exception. For the #ChooseBeautiful campaign, filmed in San Francisco, Shanghai, Delhi, London and São Paolo, the beauty brand placed signs on two doors side by side, designating one “Beautiful” and the other “Average,” then talked with women about which one they opted to walk through.
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