This spring, Sephora held its inaugural Accelerate program, an innovative initiative to provide resources and support to female founders of beauty start-ups, with the objective of helping them “design the future of beauty.” A cohort of eight women entrepreneurs were chosen to take part in the week-long “bootcamp” in San Francisco in April.
Read MoreThe newly renovated, 9,146-square-foot location is only one of four stores in North America to be outfitted with the TIP concept (short for “Teach, Inspire, Play”), which debuted in San Francisco last November as a model for Sephora’s stores of the future. The retailer’s goal is to marry high-tech innovation with customer service, and to deliver the experiential offerings that today’s shoppers want.
Read MoreIn time for Canada Day, Atelier Cologne, the niche fragrance house that was just (breaking news alert!) acquired by L’Oréal, has launched a new scent in collaboration with Sephora Canada. Citron d’Erable, a limited-edition scent inspired by maple syrup, is the fifth launch in Collection Azur, the range of colognes absolue celebrating regions “where sea and sky become one.”
Read MoreIn a few short years, the rise of smartphones has transformed the way people socialize, consume content and shop. According to market research company TNS, the average millennial spends around 3.2 hours a day tuned into their mobile device. This constant digital connection is also affecting how shoppers interact with salespeople, including beauty advisors.
Read MoreThis March, the brow-centric beauty brand Anastasia Beverly Hills will launch its entire collection of colour cosmetics at Sephora and Sephora.ca. Currently, only select products—predominately for brows—are available through the retailer. More than 200 SKUs, including concealers, eyeshadows, highlighting kits and the Instagram-famous matte liquid lipsticks, will be joining fan favourites like the Dipbrow Pomade and Contour Kits.
Read MoreConsonant, the all-natural skincare brand hailing from Toronto, has just expanded its distribution, arriving on Sephora.ca early this month. Bill Baker, a former advertising and brand management pro who founded the company in 2009 after curing his chronic case of dermatitis with a switch to 100 percent natural skincare, said in an official statement that this new partnership reflects growing consumer demand for green products that deliver results.
Read MoreYears after North America clued into the wonders of BB cream, the trendiness of “K-beauty” (Korean beauty) is still going strong, with Asian inventions like sheet masks, watery essences and cushion compacts all winding their way here. Now, skincare from Seoul’s Laneige is finally arriving in Canada, with 22 SKUs landing at 55 Sephora stores. Here, five things you may not know about the company.
Read MoreToday, Calvin McDonald, president and CEO of Americas at Sephora, announced a key appointment at Sephora Canada: Terry Yanofsky will be joining the fast-growing beauty retailer as SVP, general manager of Sephora Canada, effective October 5. She will replace the outgoing SVP, GM, Philippe Pinatel, who has held that role since 2012 and will be leaving the company in early 2016.
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