Benefit Cosmetics is waxing charitable with its new-to-Canada initiative, the Bold Is Beautiful Project. Throughout the month of May, every dollar from the brand’s brow waxing services—done at its stand-alone Toronto boutique and at Sephora Brow Bars across Canada—will be donated to charity.
Read MoreCall it the Cara Delevingne effect: New data from global market research firm Mintel has found that multi-outlet sales of eyebrow cosmetics stateside are expected to rake in twice as much this year as they did in 2010, growing from US$71.3 million to an estimated US$142.7 million in five years. The company’s Color Cosmetics US 2015 report also shows that 25 percent of American women use eyebrow pencils, while 19 percent wear brow makeup (such as tints) on a regular basis.
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