Pro Guide to Perfect Brows: The Natural Look



Shapely, well-endowed, with curves in all the right places—everyone covets the perfect pair. We’re talking #browgoals, of course. Here’s how to help anyone achieve theirs



For brow-filling newbies or anyone lacking time, this softly enhanced look takes minimal technique.

The tools: A brow pencil and/or brow “mascara.”

The how-to: “Pencils are great for immediate gratification, if someone’s low in experience and just wants to get it done,” explains Maddox Lu, senior national education manager and brow artist for Benefit Cosmetics. With a traditional pencil, beginners can use short strokes to create the illusion of little hairs. The Benefit Goof Proof Brow Pencil (one of nine user-friendly products in the brand’s new brow collection) is even simpler, says Lu: it has a teardrop tip, so just sweeping it across the hairs will fill—no special skill required. If brows get too dark, blend with the spoolie at the other end. For a subtler boost, a brush-on brow “mascara” is intuitive to use and typically does a bit of everything: tint, fill and set.


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Watch this video to see how Maddox Lu, national brow artist for Benefit, adds definition to light brows: