Beauty News From Around the Web
Hair follicles created by a process similar to 3D printing could one day be used as implants, L'Oreal has said. The cosmetics firm is partnering with a French bio-printing company called Poietis, which has developed a form of laser printing for cell-based objects. Read more at BBC News.
Once a woman seeking a new mascara might ask the sales associate at her local department store’s beauty counter for guidance. Now she’s more likely to google “best mascara” and arrive at an e-commerce site like Sephora, where she’ll find extensive customer reviews, or other online forums like Beautypedia and MakeupAlley. Read more at The Wall Street Journal.
No matter how slick social-media spots by beauty brands are getting, a new study by video advertising technology firm Pixability provides evidence that brand-generated digital content is falling behind the content produced by individual creators. Read More at WWD.
Jared Bailey is the “global brow expert” for Benefit Cosmetics. He travels to about 40 countries every year, talking brows with women. According to Bailey, they like them dramatic in the Middle East, straighter in Korea and with a “soft, fluid look” in his native America. Read More at The Guardian.
Embracing diversity is also an aspect which Millennial beauty consumers have shown an interest in due to globalisation. Globalisation has led to a growing trend of Millennials trying out products which are relatable on an ethnic front. Read more at Marketing-Interactive.
Glossier (a play on the word dossier) doesn’t rely on celebrity ads or high-profile department store placements. Employees talk to customers directly—via email, social media, the company’s site—in a casual voice that young people understand. If there’s such a thing as designing a millennial approach for selling a product, this gets pretty close: real and unmediated, the antibrand brand. Read more at Wired.
According to retail analysts, CVS's bid on impulse is actually a smart bet. On the simplest level, it's about keeping customers entertained from start to finish. Boredom is the enemy as brick-and-mortar struggles to compete with "want it, got it" digital shopping, and these organizers make every moment count, says Karen Doskow, the Director of Consumer Products at consulting and research firm Kline & Company. Read more at Fashionista.
You might assume there is little connection between the techies beavering away in California’s Silicon Valley and your daily beauty regime. But you’d be wrong; their endeavours are playing a big part in shaping what we as consumers buy – for the most part without our even knowing it. Read more at The Telegraph.
Women founders, entrepreneurs, and CEOs are helming interesting new brands in the industry, carving out a substantial role for the presence of independent product lines in a world long dominated by large corporate conglomerates. Read more at Yahoo.
The Hudson’s Bay Company has announced that Montreal will become home to Canada’s largest Saks Fifth Avenue store. The massive four-level flagship will open with the downtown Montreal Hudson’s Bay building at 585 Sainte Catherine Street West in the fall of 2018. Read more at Retail Insider.
Deciem is trying to capture a breadth of consumers, from skincare newbies to those willing to spend $200 for a copper serum, which is ambitious. Its multitude of brands, and all the processes, from manufacturing to marketing, are self-contained and done in-house. Read more at Racked.
Gen Beauty, as it is fondly and familiarly called by fans and organizers alike, is sponsored by Ipsy, YouTube vet Michelle Phan’s empire that brings influencers and beauty fans together via a subscription sampling service, an incubator for up-and-coming influencers (called “stylists” by Ipsy), and strong relationships with beauty brands.
Unilever PLC is in talks to acquire Honest Co., the consumer-products retailer co-founded by actress Jessica Alba, according to people familiar with the matter. Unilever, maker of Dove soaps and Axe body sprays, is discussing a deal valued at over $1 billion but significantly less than the $1.7 billion valuation that was placed on Honest in a fundraising round last year, the people said. Read more at The Wall Street Journal.
The Lush TV channel would mix its existing content to fit audience habits at the different times of day. For example, mornings would include shorter two-minute clips to suit commuters, mid-afternoon would have content that can be viewed without sound (i.e., during work), and evenings would showcase Lush’s longer documentaries like The Fox Project. Read more at Digiday.
The Victoria Beckham Estée Lauder collection is already generating strong sales. Beckham’s e-commerce site that services the U.K., Europe, Hong Kong and Singapore was sold out by 9 a.m., Lauder reported an uptick in e-commerce sales from the line and hundreds of consumers and fans came to the specialty retailer to meet Beckham and buy into her brand of beauty. Read more at WWD.
“For this season's New York Fashion Week, Charlotte Tilbury decided to release her fragrance, Scent of a Dream, with a twist. On Saturday evening at the Samsung 837 space in lower Manhattan, the British makeup artist launched her debut virtual reality experience for the brand's campaign starring Kate Moss.” Read more at Adweek.
Beauty and health are increasingly merging, landing beauty products on the shelves at a growing number of yoga studios, gyms, Pilates, barre and cycling concepts. While the exercise locations might never compare to the impacts a Target or Sephora can have on beauty businesses, they provide brands repeated exposure before an audience hungry for self-improvement that has money to spend on classes, memberships and, with a little push, skin care and makeup. Read more at WWD.
“Revlon confirmed last week that the acquisition was successful and that the combined company—a ‘global beauty enterprise’—now operates with Revlon as the parent company and is traded on the NYSE as REV.” Read more at Cosmetics Design.
“I’ve had no less than three conversations recently about whether or not Kylie Jenner ‘invented’ the term lip kit. Have lip kits, or at least that term, always been a part of the beauty lexicon, or is it a Snapchat-era phenomenon?” Read more at Racked.
Yasuda views nails not just as miniature canvases but as the scaffolding for ambitious and inventive micro-constructions. Painterly strokes of color cover sculptural acrylic bases; the results are often hardened under UV or L.E.D. lights. Her creations have appeared on the covers of dozens of magazines. Read more at The New Yorker.
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