Joanie Pietracupa, Freelance Beauty Writer


As we gear up for the 2016 Canadian Fragrance Awards, get to know our panel of expert judges.

Meet Joanie Pietracupa, Freelance Beauty Writer
Twitter @TheJSpot
Instagram @joaniepietracupa

What’s your all-time favourite fragrance? I’m a big fan of sweet scents and I’ve been wearing Flowerbomb by Viktor & Rolf for about six or seven years. My mom, who has a great nose, gave me this fragrance as a birthday gift a long time ago, and I was immediately charmed by its gourmand floral notes. I love how it smells both sugary and feminine and stays put all day and all night.

What’s your best new find? Mugler Les Exceptions Over The Musk. I can’t even describe how much I’ve fallen in love with this fragrance. I even wear it to bed—even though it’s really expensive—because I love it so much! It’s really unique. Every time I’ve worn it, I’ve had someone pay me a compliment about it.

How many bottles are in your fragrance collection? I have about 30 perfumes on my shelf, grouped by different fragrance families: oriental, floral, fresh and woody. Depending on my mood and taste of the day, I simply reach for a different group.

What’s your signature spritz style? I always spritz perfume on my pulse points and on the inside of my clothes, and on my scarves! I love how the scent evolves when worn on clothing, and how it makes everything smell nice and good for such a long time.