Pro Reco: Lipid Loaded

“The number-one function of a shampoo is to cleanse, so it’s hard to innovate around a product that’s supposed to remove things from the hair,” explains Dr. Rolanda Johnson Wilkerson, Pantene’s senior scientist of the development that took 15 years. Adding moisture to shampoos can weigh hair down, she adds, something the brand overcame with a “gel network technology” that encapsulates the lipids (naturally occurring moisturizers within the hair), which carries them into the hair shaft, instead of washing off. The result is a shampoo that feels like a conditioner, and sleek, soft hair. —Alex Laws

Pantene Daily Moisture Renewal Shampoo, $6, and Pantene Daily Moisture Renewal Conditioner, $6, at drug stores and retailers nationwide.

Alexandra Laws