60-Second Sell: Ace of Base

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The queen of the flawless face, Laura Mercier has launched a new foundation in 20 shades offering up to 15 hours of coverage. The French makeup artist advocates perfecting your base to avoid over-applying foundation, especially in the centre of the face.

Laura Mercier Flawless Fusion Ultra-Longwear Foundation, $59, at Holt Renfrew and Sephora.

Heather Marrin