60-Second Sell: Brow Benefit

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Brow-building brand Benefit continues to frame faces around the world. The newest offering is a velvety powder designed to stick to brow hairs and skin, creating shape where growth is minimal, but without a sharp line in sight. An easy-to-use blending sponge and two tones to mimic real brows (lighter in the centre and darker on the edges) make natural-looking brows a reality.

Benefit Foolproof Brow Powder, $32, at Sephora and Shoppers Drug Mart.

Heather Marrin