60-Second Sell: Shameless Selfie

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Clinically tested for 24-hour-wear and zero flashback in photos, this selfie-approved foundation inspired by Marc’s "Shameless" tattoo is oil-free, lightweight and blends well to build your desired look. Packed with hydrating snow mushroom and blue daisy extract to diminish the dulling effects of environmental stressors, this wide range of colour foundation has you — shamelessly — covered.  

Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation, $56, at Sephora

Heather Marrin