60-Second Sell: Natural Shine

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This brand new, all-natural liquid lipstick delivers lightweight moisture and high gloss in one pretty package. The smooth formula nourishes lips with apricot and babassu oil, and there are 12 shades to choose from, ranging from a deep plum to a soft nude.

BURT’S BEES Liquid Lipstick, $15, at mass-market retailers .

Heather Marrin