Birchbox Launches Its Own Products, Starting With a Trend-Driven Color Collection

“‘We always bit off a lot,’ says Birchbox co-founder and CEO Katia Beauchamp, sitting in a conference room at the startup’s Manhattan headquarters with a fistful of eye and lip pencils spread within arm’s reach. These were the fruits of Birchbox’s latest self-assigned challenge: developing and selling its own color cosmetics. The goods, some of which are live on Birchbox’s site now, are branded under the name Love of Color.” Read more at