Coty Acquires Content Agency Beamly As It Gears Up for P&G Deal

“Coty has agreed to purchase content-marketing agency Beamly for an undisclosed sum to bolster its in-house creative and analytics capabilities as it gears up to close its big acquisition of beauty brands from Procter & Gamble Co. London-based Beamly has been working with Coty in recent months and will continue to do so, but the plan is for it to continue working with a wide range of outside clients too, said Camillo Pane, exec VP-category development of Coty.” Read more at AdAge.