For Beauty and Personal Care Products, Packaging is More Than Just a Pretty Face

“When people queue, the popular adage is ‘age before beauty.’ But among consumers at retail, functionality, freshness and, foremost, the ability to dispense 100% of beauty and personal care (BPC) products are the packaging attributes for which they stand in line. In many cases, consumers are also seeking BPC products that perform multiple functions, and often times that means packaging must do double duty as well.” Read more at Packaging Digest