The Lush Cosmetics Guide to Selling Skincare Products Online
“Baskets of candy-colored ‘bath bombs,’ Lush Cosmetics’ signature product, make the store feel more like a confectionery than a skincare shop. For the beauty-obsessed, a visit can stir the same youthful excitement: Pots of body butters, balms and eccentrically shaped soaps are all available to smell and slather on. It’s tough to translate that sensory experience to the digital realm, though. And yet, while most of Lush’s revenue is still made in brick and mortar stores, Lush’s digital footprint has climbed since 2011.” Read more at Digiday.