Calvin Klein’s New Unisex Fragrance: The Power of Two

“Twenty-one years after Calvin Klein launched the groundbreaking CK One — the first unisex fragrance with wide popular appeal— the company is aiming to appeal to Millennials with CK2, a second unisex juice. This is in line with the fashion line’s desire to target younger consumers, said Melisa Goldie, chief marketing officer of Calvin Klein Inc.” Read more at WWD.