Infusing Digital Into Bricks-and-Mortar Retail Will Prevent Its Demise

“‘The number one key to retail success in the future store is to personalize the shopping experience with customer context – bringing the ‘Amazon experience’ to the store,’ said Ken Morris, principal at Boston Retail Partners. ‘Customer context – the interrelated factors of customer insights and environmental conditions that make the shopping experience relevant – is essential to personalizing the experience.’” Read more at Luxury Daily.