“Remember how we all felt about the French pharmacies a decade ago? And American drugstores before that? Well, now South Korea - or ‘So-Ko’ - is where beauty is at. Here's what you probably already knew: that the average Korean woman's skincare regime contains 12 steps and can take up to 40 minutes. That South Korean women are beauty obsessed (a brief look at some of the online make-up tutorials will tell you that). And, finally, that ‘wacky’ - in ingredients, textures or packaging - is no barrier to trial.” Read more at British Vogue.